About Us: Franchise Opportunities: Why Join Prudential CRES?

Why Join Prudential CRES Commercial Real Estate?

Companies considering a national affiliation must think seriously of how that change will affect their company internally, and how it will affect their company's ability to grow and achieve market share. A national affiliation is not always right for everyone; however, in the majority of cases, we believe the advantages far outweigh the disadvantages. The following situations are typical of companies considering a national affiliation. Here's what we believe.

"...we have been around for 25 years but still lose business to large national firms even when we are the most qualified."
Large regional and national commercial brokerage firms often get business because they are considered a 'safe' choice. Prudential CRES Commercial Real Estate is more than just a national brand shared by offices in the network. It is a network supported by national advertising, promotions, training, and technologies that offers clients a consistent, competitive choice in selecting a commercial real estate service provider.

"...we have been in the commercial brokerage business for 7 years but need to take the next step."
Networks can help commercial companies grow. An important question to ask is which network is right for your company, and, is your company right for the network.

"...we are a new firm and need lots of tools to help us grow".
Prudential CRES Commercial Real Estate has assembled tools and strategies needed by commercial sales professionals, administrators, and owner/managers. These tools include comprehensive training, software, national websites, business systems, an affiliate hot-line and interactive technology and national identity.

"...we are a start-up firm but see the value of a national affiliation".
Many of our current firms started very small but have grown substantially over the last several years. Many factors can affect growth including market conditions, interest rates, competition and hard work, in addition to a national affiliation.

"...we have talked about joining a national network for years. Why Prudential CRES Commercial Real Estate and why now?"
There are several reasons. First, the Prudential brand provides immediate recognition and respect. Secondly, we have backed up that brand with a broad in-depth service program that works for our affiliates. And, most importantly, growth of our current offices has proven the value of the Prudential affiliation which is why Prudential CRES Commercial Real Estate is one of the fastest growing commercial networks in the country.

"...we want to expand from a local firm to a regional firm, can we do this with Prudential CRES Commercial Real Estate?"
We actively support and encourage regional ownership. The nature of commercial real estate brokerage is, in fact, regional and national, unlike residential real estate which tends to be local.

Here is a sample of the most important benefits provided to Prudential CRES Commercial Real Estate companies at no additional cost:

Management Assistance

  • CRES Assistance Hotline
  • New Affiliate Reference Manual
  • On-Site Orientation-Introduction to Prudential Financial
  • Support with transition to Prudential
  • On-Site PCS Commercial Business Management
  • System Training and Implementation
  • PCS Commercial Business Management System Audits(at a cost)
  • Sales Professional and Office Business Plan Template
  • Business Consulting & Sales

Training

  • CRES MOST™ Commercial Training for Sales Professionals (2 days)
  • Regional training seminars (1 day)
  • Access to Audio/Video/Print and Electronic Training Library
  • ORION - CREST self-guided training and study

Networking Opportunities

  • Annual Business Conference with workshop for Managers and Sales Professionals
  • Quarterly Newsletter featuring people, events and news within the network

Marketing & Sales

  • Prudential CRES Marketing Materials (Templates) and website Templates
  • Online-Commercial Referral Resume Database
  • National exposure through "Featured Properties" on www.PrudentialCRES.com
  • Discounted LoopNet Premium Memberships